Principios de Marketing: Plan de Marketing

Translated title of the contribution: Marketing Principles: The marketing plan

Lina Maria Echeverri Canas, David Hernando Barbosa Ramirez, María Emma Lambona González, Javier Alirio Sanchez-Torres, Alejandro Jose Useche Arevalo, Leidy Johanna Díaz Garzón

Research output: Chapter in Book/Report/Conference proceedingChapter

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Business & Economics