Lina Maria Echeverri Canas, PhD

Profesor Asociado de Carrera

https://orcid.org/0000-0003-0001-9898

Emaillina.echeverri@urosario.edu.co

2 Citations
1 h-Index

Research output per year

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Projects

1 Active

The Role of Country Image in Country Brand Strategies in Latin America

Echeverri Canas, L. M.

7/9/18 → 7/9/20

Project: Research project

Research Output

2 Citations
1 h-Index
1 Chapter
1 Article

Principios de Marketing: Plan de Marketing

Translated title of the contribution: Marketing Principles: The marketing planEcheverri Canas, L. M., Barbosa Ramirez, D. H., Lambona González, M. E., Sanchez-Torres, J. A., Useche Arevalo, A. J. & Díaz Garzón, L. J., Oct 31 2018, Principios de Marketing: Teoría de la elección del consumidor: un análisis desde la economía comportamental aplicado al marketing. Primera ed. Bogotá: Universidad del Rosario, Vol. 1. p. 63-100 28 p.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Colombia’s country image from the foreign perspective

Echeverri Cañas, L. M., Horst, E. T. & Parra, J. H., Jan 1 2015, In : Arbor.

Research output: Contribution to journal › Article

2 Scopus citations