Lina Maria Echeverri Canas

Emaillina.echeverriurosario.educo

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1 Finished

The Role of Country Image in Country Brand Strategies in Latin America
Echeverri Canas, L. M.
7/9/18 → 7/9/20
Project: Research/Creation Project

1 Chapter (peer-reviewed)
1 Article

El Plan de Marketing: Principios de Marketing
Translated title of the contribution: Marketing Principles: The marketing planEcheverri Canas, L. M., Barbosa Ramirez, D. H., Lambona González, M. E., Sanchez-Torres, J. A., Useche Arevalo, A. J. & Díaz Garzón, L. J., Oct 31 2018, Principios de Marketing: Teoría de la elección del consumidor: un análisis desde la economía comportamental aplicado al marketing. Primera ed. Bogotá: Universidad del Rosario, Vol. 1. p. 63-100 28 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review
Colombia’s country image from the foreign perspective
Echeverri Cañas, L. M., Horst, E. T. & Parra, J. H., Jan 1 2015, In: Arbor.
Research output: Contribution to journal › Article › peer-review
3 Scopus citations

Lina Maria Echeverri Canas, PhD

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Projects

The Role of Country Image in Country Brand Strategies in Latin America

Research output

El Plan de Marketing: Principios de Marketing

Colombia’s country image from the foreign perspective