Lina Maria Echeverri Canas, PhD

Profesor Asociado de Carrera

Emaillina.echeverri@urosario.edu.co

Source: Scopus
Calculated based on no. of publications stored in Pure and citations from Scopus

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7 Similar Profiles

1 Finished

The Role of Country Image in Country Brand Strategies in Latin America
Echeverri Canas, L. M.
7/9/18 → 7/9/20
Project: Research project

3 Citations
1 h-Index
1 Chapter
1 Article

El Plan de Marketing: Principios de Marketing
Echeverri Canas, L. M., Barbosa Ramirez, D. H., Lambona González, M. E., Sanchez-Torres, J. A., Useche Arevalo, A. J. & Díaz Garzón, L. J., Oct 31 2018, Principios de Marketing: Teoría de la elección del consumidor: un análisis desde la economía comportamental aplicado al marketing. Primera ed. Bogotá: Universidad del Rosario, Vol. 1. p. 63-100 28 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Colombia’s country image from the foreign perspective
Echeverri Cañas, L. M., Horst, E. T. & Parra, J. H., Jan 1 2015, In: Arbor.
Research output: Contribution to journal › Article › peer-review
3 Scopus citations

The Role of Country Image in Country Brand Strategies in Latin America

El Plan de Marketing: Principios de Marketing

Colombia’s country image from the foreign perspective