El Plan de Marketing: Principios de Marketing
- Lina Maria Echeverri Canas
- , David Hernando Barbosa Ramirez
- , María Emma Lambona González
- , Javier Alirio Sanchez-Torres
- , Alejandro Jose Useche Arevalo
- , Leidy Johanna Díaz Garzón
Research output: Chapter in Book/Inform › Chapter (peer-reviewed) › peer-review