The relationship between sex and female nudity is close and their combination has been historically accepted as an explosive and effective combination, which does not only concern the world of advertising. This work arises from the conjunction of two approaches -the quantitative and the qualitative-, with two techniques, content analysis and focus group, with the intention of exploring, through a methodical triangulation, the reality that surrounds it. The examination of the results obtained confirms the use of the female body as an object available to advertising at will according to its commercial interests.
|Translated title of the contribution||The Media and naturalization of violence against women:: a study on the nude in advertising of Spanish high-end women's magazines|
|Original language||Spanish (Colombia)|
|Title of host publication||Más sobre periodismo y Derechos Humanos emergentes|
|Publisher||Universidad de Sevilla|
|Number of pages||14|
|State||Published - 2020|