Los medios de comunicación y la naturalización de la violencia contra las mujeres: un estudio sobre el desnudo en la Publicidad de las revistas femeninas de alta gama españolas

Translated title of the contribution: The Media and naturalization of violence against women:: a study on the nude in advertising of Spanish high-end women's magazines

Silvia María Vega Saldaña, Daniel Barredo Ibanez, Ana Merchán

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)peer-review

Abstract

The relationship between sex and female nudity is close and their combination has been historically accepted as an explosive and effective combination, which does not only concern the world of advertising. This work arises from the conjunction of two approaches -the quantitative and the qualitative-, with two techniques, content analysis and focus group, with the intention of exploring, through a methodical triangulation, the reality that surrounds it. The examination of the results obtained confirms the use of the female body as an object available to advertising at will according to its commercial interests.
Translated title of the contributionThe Media and naturalization of violence against women:: a study on the nude in advertising of Spanish high-end women's magazines
Original languageSpanish (Colombia)
Title of host publicationMás sobre periodismo y Derechos Humanos emergentes
PublisherUniversidad de Sevilla
Pages322-336
Number of pages14
ISBN (Print)978-84-09-16723-4
StatePublished - 2020

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