Cambio estratégico para entornos turbulentos

Translated title of the contribution: STRATEGIC CHANGE FOR TURBULENT ENVIRONMENTS

Research output: Contribution to journalArticlepeer-review

Abstract

In the last years, companies have faced a turbulent environment, mainly characterized by uncertainty, dynamism and complexity. Uncertainty is evident at decision making moment; without certainty about what can happen to the company; dynamism is observed by permanent change of customer needs and emergence of new actors to interact with, in order to make a transaction. Business administration academy has looked for mechanisms to face this turbulence. This paper presents a theoretical review of turbulence concept, emphasizing on how this phenomenon must be faced through a strategic change.
Translated title of the contributionSTRATEGIC CHANGE FOR TURBULENT ENVIRONMENTS
Original languageSpanish
Pages (from-to)87-117
Number of pages31
JournalRevista Facultad de Ciencias Económicas: Investigación y Reflexión
VolumeXVIII
Issue number1
StatePublished - Jun 1 2010

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