In the last years, companies have faced a turbulent environment, mainly characterized by uncertainty, dynamism and complexity. Uncertainty is evident at decision making moment; without certainty about what can happen to the company; dynamism is observed by permanent change of customer needs and emergence of new actors to interact with, in order to make a transaction. Business administration academy has looked for mechanisms to face this turbulence. This paper presents a theoretical review of turbulence concept, emphasizing on how this phenomenon must be faced through a strategic change.
|Translated title of the contribution
|STRATEGIC CHANGE FOR TURBULENT ENVIRONMENTS
|Number of pages
|Revista Facultad de Ciencias Económicas: Investigación y Reflexión
|Published - Jun 1 2010