In the last years, companies have faced a turbulent environment, mainly characterized by uncertainty, dynamism and complexity. Uncertainty is evident at decision making moment; without certainty about what can happen to the company; dynamism is observed by permanent change of customer needs and emergence of new actors to interact with, in order to make a transaction. Business administration academy has looked for mechanisms to face this turbulence. This paper presents a theoretical review of turbulence concept, emphasizing on how this phenomenon must be faced through a strategic change.
|Translated title of the contribution||STRATEGIC CHANGE FOR TURBULENT ENVIRONMENTS|
|Number of pages||31|
|Journal||Revista Facultad de Ciencias Económicas: Investigación y Reflexión|
|State||Published - Jun 1 2010|