TY - JOUR
T1 - Characterization of the purchase decision process in the category of individual life insurance with savings
AU - González, Ensueño
AU - Muñoz, Carolina
AU - Robayo-Pinzon, Oscar
AU - Rojas-Berrio, Sandra
N1 - Publisher Copyright:
© 2020.
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2019
Y1 - 2019
N2 - This article's goal is to describe the purchase decision process in the individual life insurance with savings category in Colombia. To this end, the attitudinal and behavioural characteristics of a sample of consumers that own life insurance policies with savings were identified. Given the objective of this report and its temporary scope, the design is of a non-experimental cross-sectional cut. The execution of the methodological strategy required qualitative instruments, and thus, its design was exploratory. Among the main results, it was found that the participants show a tendency to procrastinate, that the purchasing process has a high degree of complexity and that there are four associated factors: situational factors, individual factors, social factors and insurance company marketing activities factors.
AB - This article's goal is to describe the purchase decision process in the individual life insurance with savings category in Colombia. To this end, the attitudinal and behavioural characteristics of a sample of consumers that own life insurance policies with savings were identified. Given the objective of this report and its temporary scope, the design is of a non-experimental cross-sectional cut. The execution of the methodological strategy required qualitative instruments, and thus, its design was exploratory. Among the main results, it was found that the participants show a tendency to procrastinate, that the purchasing process has a high degree of complexity and that there are four associated factors: situational factors, individual factors, social factors and insurance company marketing activities factors.
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U2 - 10.24867/IJIEM-2019-4-246
DO - 10.24867/IJIEM-2019-4-246
M3 - Research Article
AN - SCOPUS:85083374813
SN - 2217-2661
VL - 10
SP - 269
EP - 283
JO - International Journal of Industrial Engineering and Management
JF - International Journal of Industrial Engineering and Management
IS - 4
ER -