Projects per year
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Dive into the research topics where Oscar Javier Robayo Pinzon is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Projects
- 1 Active
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Consumer knowledge, attitudes and buying behaviors vis-à-vis Artificial Intelligence (AI)-based digital marketing tactics
5/27/21 → 5/27/23
Project: Research/Creation Project
Research output
- 10 Article
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Citizen experience in public transport: A systematic review and future research agenda
Rincon-Novoa, J., Rojas-Berrio, S. & Robayo-Pinzon, O., Apr 29 2021, (E-pub ahead of print) In: International Journal of Consumer Studies. p. 1-18 19 p.Research output: Contribution to journal › Article › peer-review
1 Scopus citations -
Does excessive use of smartphones and apps make us more impulsive? An approach from behavioural economics
Robayo-Pinzon, O., Foxall, G. R., Montoya-Restrepo, L. A. & Rojas-Berrio, S., Feb 2021, In: Heliyon. 7, 2, p. 1-10 11 p., e06104.Research output: Contribution to journal › Article › peer-review
Open Access2 Scopus citations -
Parents' literacy on mobile advertising aimed at children: a cross-cultural approach
Robayo Pinzon, O. J., Rojas-Berrío, S., Núñez-Gómez, P., Miguélez-Juan, B. & García-Béjar, L., Nov 18 2021, In: Young Consumers.Research output: Contribution to journal › Article › peer-review
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Comercialización social de la donación de órganos en Colombia: un estudio exploratorio
Díaz Zamora, W., León Guatame, A. X. & Robayo-Pinzon, O., Jul 2 2020, In: Health Marketing Quarterly. 37, 3, p. 232-244 13 p.Research output: Contribution to journal › Article › peer-review
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Characterization of the purchase decision process in the category of individual life insurance with savings
González, E., Muñoz, C., Robayo-Pinzon, O. & Rojas-Berrio, S., 2019, In: International Journal of Industrial Engineering and Management. 10, 4, p. 269-283 15 p.Research output: Contribution to journal › Article › peer-review
Open Access1 Scopus citations