Projects per year
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Dive into the research topics where Oscar Javier Robayo Pinzon is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
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Projects
- 1 Finished
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Consumer knowledge, attitudes and buying behaviors vis-à-vis Artificial Intelligence (AI)-based digital marketing tactics
5/27/21 → 4/27/24
Project: Research Project
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Artificial Intelligence and the Value Co-Creation Process in Higher Education Institutions
Robayo-Pinzon, O., Rojas-Berrio, S., Rincon-Novoa, J. & Ramirez-Barrera, A., 2023, In: International Journal of Human-Computer Interaction.Research output: Contribution to journal › Research Article › peer-review
Open Access4 Scopus citations -
Assessing neuroscience approaches to understanding consumer behaviour
Foxall, G. R., Robayo-Pinzon, O. & Rojas-Berrio, S. P., Oct 24 2023, Consumers and Food: Understanding and Shaping Consumer Behaviour . United Kingdom, Vol. 1. p. 1-21 22 p.Research output: Chapter in Book/Inform › Chapter (peer-reviewed) › peer-review
Open Access -
Effects of perceived risk on intention to use biometrics in financial products: evidence from a developing country
Soto-Beltrán, L. L., Robayo-Pinzón, O. J. & Rojas-Berrio, S. P., 2022, In: International Journal of Business Information Systems. 39, 2, p. 170-192 23 p.Research output: Contribution to journal › Research Article › peer-review
8 Scopus citations -
Is Fitspiration a risk for teenagers on Instagram? A neurobranding approach
Robayo-Pinzon, O., May 4 2022.Research output: Contribution to conference › Conference proceedings › peer-review
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The Relationship between Intrinsic Motivations and Commitment of Consumers in Brand Communities of Entertainment Media
Molano-Acevedo, A., Rojas-Berrio, S. & Robayo-Pinzon, O., 2022, In: Periodica Polytechnica, Social and Management Sciences. 30, 2, p. 114-127 14 p.Research output: Contribution to journal › Research Article › peer-review
Open Access1 Scopus citations