TRIPLE "A" CULTURE AS DIGITAL TRANSFORMATION ENABLER. PRIMER EMPIRICAL RESULTS

Jeimy Jose Cano Martinez

TRIPLE "A" CULTURE AS DIGITAL TRANSFORMATION ENABLER. PRIMER EMPIRICAL RESULTS

Título traducido de la contribución: La cultura triple "A" como habilitador de la transformación digital. Primeros resultados empíricos

Jeimy Jose Cano Martinez

Escuela de Administración

Producción científica: Capítulo en Libro/Reporte › Contribución a la conferencia

Resumen

The digital transformation has become the new mantra for 21st century organizations. In this sense, the academy has made different efforts to establish the best way to make it a reality, with customer expectations and technological convergence at the centre. Therefore, recent research highlights the different key elements needed to mobilize a digital transformation, but few of them focus on reviewing the context of the culture needed to achieve it. In this sense, an exploratory instrument based on the triple "A" culture was designed and applied in some groups in Colombia, whose preliminary results are reported in this document.

Título traducido de la contribución	La cultura triple "A" como habilitador de la transformación digital. Primeros resultados empíricos
Idioma original	Inglés estadounidense
Título de la publicación alojada	Proceedings 18th Global Information Technology Management Association (GITMA) World Conference 2018.
Lugar de publicación	México
Editorial	Global Information Technology Management Association (GITMA)
Páginas	61
Número de páginas	1
Volumen	1
Edición	1
ISBN (versión impresa)	1557-6574
Estado	Publicada - jul. 10 2018

Áreas temáticas de ASJC Scopus

Ciencia de la Computación General

Acceder al documento

http://gitma.org/pdf/Program_GITMA2018_3JULIO.pdf

Citar esto

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TRIPLE "A" CULTURE AS DIGITAL TRANSFORMATION ENABLER. PRIMER EMPIRICAL RESULTS. / Cano Martinez, Jeimy Jose.
Proceedings 18th Global Information Technology Management Association (GITMA) World Conference 2018.. Vol. 1 1. ed. México: Global Information Technology Management Association (GITMA) , 2018. p. 61.

Producción científica: Capítulo en Libro/Reporte › Contribución a la conferencia

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