The role of trust in purchase intentions in collaborative consumption in emerging economies: A Colombian perspective

Oscar Mejía-Delgado, Mario R. Paredes

Producción científica: Contribución a una revistaArtículo de Investigaciónrevisión exhaustiva

Resumen

This study explores the role of trust in purchase intentions for collaborative consumption services in Colombia. Data were collected through an online survey (n = 233) to test the proposed conceptual model. Results confirmed the direct relationship among disposition of trust, trust in the intermediary, and trust in the service provider and, consequently, the positive relationship among these variables in relation to purchase intentions. Additionally, the disposition of trust does not directly influence purchase intentions. Practical implications for the enhancement of trust are provided. This work advances the literature on the influence of trust on collaborative consumption in emerging economies.

Idioma originalInglés estadounidense
Número de artículo2287789
PublicaciónCogent Business and Management
Volumen10
N.º3
DOI
EstadoPublicada - 2023

Áreas temáticas de ASJC Scopus

  • Gestión internacional y de empresa
  • Contabilidad
  • Empresa, gestión y contabilidad (miscelánea)
  • Estrategia y gestión
  • Comportamiento organizativo y gestión de recursos humanos
  • Ciencia de la gestión e investigación de operaciones
  • Marketing

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