Social cynicism, greenwashing, and trust in green clothing brands

Manoela Costa Policarpo, Vanessa Apaolaza, Patrick Hartmann, Mario R. Paredes, Clare D'Souza

Producción científica: Contribución a una revistaArtículorevisión exhaustiva

2 Citas (Scopus)

Resumen

This research develops a theoretical model of the effect of social cynicism as a personality trait on trust in green clothing brands. We conducted an online survey of a representative Australian sample to test the hypothesized relationships. Our findings confirmed that social cynicism affected green brand trust negatively and that this effect can be explained by an increase in perceived greenwashing. Conspicuous consumption moderates this indirect influence. This mediated influence decreased when conspicuous consumption was more salient. Findings provide important practical insights for brand managers intending to avoid a decrease in brand trust regarding garments marketed with sustainability claims.

Idioma originalInglés estadounidense
Páginas (desde-hasta)1950-1961
Número de páginas12
PublicaciónInternational Journal of Consumer Studies
Volumen47
N.º5
DOI
EstadoPublicada - sep. 2023

Áreas temáticas de ASJC Scopus

  • Psicología aplicada
  • Economía y econometría
  • Salud pública, medioambiental y laboral
  • Marketing

Huella

Profundice en los temas de investigación de 'Social cynicism, greenwashing, and trust in green clothing brands'. En conjunto forman una huella única.

Citar esto