Parents' literacy on mobile advertising aimed at children: a cross-cultural approach

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• Design Methodology 2%
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• Factors 4%
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• Literacy 80%
• Managers 5%
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• Mobile Advertising 100%
• Mobile Communication 10%
• Mobile Devices 9%
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• Mexico 3%
• online survey 4%
• questionnaire 2%
• social marketing 5%
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• Spain 3%
• speaking 6%