Propuesta para el montaje de una tienda para comercializar cafés especiales o diferenciados de pequeños productores Universidad del Rosario

Andrea Izquierdo Álvarez, Mario Rolando Paredes Escobar

Research output: ThesisMaster's Thesis


This project consists of setting up an own store in the business zone of the 100 north boy in Bogotá, to market special or differentiated coffees, own and from farms in different areas of Colombia. The proposed strategies may be an alternative that helps to mitigate the situation of small producers who are not paid the fair price per package or pounds, which do not cover production costs. Through the assembly of the store the competitive advantage is from the producer to the final consumer. With the initiative to market the special or differentiated coffee, it will be supported from the producer, favoring its quality of life should have an equitable participation in all the components in its value chain, It will also be able to satisfy the customer by offering with a quality product , traceability, sustainability and good service both by the staff and its welcoming facilities. The project leader is me, Andrea Izquierdo, projecting the formalization of the store in November and December and its opening in February 2020
Original languageSpanish
QualificationMaster of Philosophy
Awarding Institution
  • urosario
  • Paredes Escobar, Mario Rolando, Supervisor
Date of AwardJan 10 2019
StatePublished - Mar 4 2019

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