Corporate social responsibility in cruising: Using materiality analysis to create shared value

Xavier Font, Mireia Guix, Ma Jesús Bonilla-Priego

Research output: Contribution to journalArticlepeer-review

89 Scopus citations

Abstract

Creating Shared Value hinges on the interdependence between a company's success and social welfare, and also the identification and expansion of connections between that company and society. Because critics say the concept is counterproductive, in that it focuses too narrowly on the company's economic value creation, we take a materiality analysis approach of corporate social responsibility (CSR). This approach provides evidence of what is important to stakeholders and promotes meaningful corporate disclosure, central to the Global Reporting Initiative. This study reports on a materiality analysis of the cruise industry, comparing stakeholder concerns/demands with both the relevant literature and existing CSR reports to determine to what extent the current industry definition of its social responsibility matches the expectations of its stakeholders, and subsequently, to theorise reasons for the patterns found. Results evidence that cruise companies tend to both over-report immaterial issues and under-report material issues, without responding to stakeholders' requests.

Original languageEnglish (US)
Pages (from-to)175-186
Number of pages12
JournalTourism Management
Volume53
DOIs
StatePublished - Apr 1 2016
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Strategy and Management
  • Tourism, Leisure and Hospitality Management
  • Development
  • Transportation

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