Casanare Transmedia Lab: A participatory program for the appropriation of science and technology in Casanare.

Casanare Transmedia Lab is a program that, through citizen and community participation of the different actors in the region, consolidates the dissemination and public appropriation of science and technology to generate greater regional transformation.

In this sense, the program proposes 4 fundamental areas of action, based on an initial diagnosis of local and regional needs and challenges.

Firstly, the center is responsible for developing an axis of both general training (aimed at 3 strategic groups, children, adolescents and non-professional adults aged 18 and over), and specialized training (focused on professionals in the communication sector. , as well as research leaders and social and environmental leaders of the region).

Secondly, the center will be in charge of promoting innovation and dynamization of the communication sector through the creation of an advisory area aimed at the actors that make up said sector.

Thirdly, Casanare Transmedia Lab proposes the consolidation of a multidirectional, collaborative platform, enabled for the production of multiformat content based on transmedia and crossmedia narratives.

Finally, the program contemplates as a fourth thematic axis the consolidation of dissemination, through the construction of a multilayer network of dissemination and interaction, both with the local community and with strategic communication actors at the regional, national and even international.

Social appropriation; Casanare; transmedia; citizen participation.