Business Turbulence and Resilience in the strategic macro-sectors of Colombia during the Covid19 pandemic.

Project: Research Project

Project Details


The discipline of strategy since its origins has been concerned with studying the strategic behavior of companies when they face environments characterized by the presence of radical changes that can affect survival. (Ansoff, 1969; 1997: Brown and Eisenhardt, 1998; Caldart and Ricart, 2006; Cameron et al., 1987l D'Aveni, 1994; Drucker, 1980, Duncan, 1973; Emery and Trist, 1965).

The reason for doing so is that companies are not isolated entities, and must coexist with a series of forces that affect their survival and test their ability to make decisions.

The field of business management describes an environment that has been called turbulent, in which the discontinuities present in the environment generate changes in the industry, and lead to decisions that affect the strategic behavior of companies.

However, not all of them manage to overcome the turbulence, and they can end up disappearing. (Grant, 2003; Gueguen, 1997; Rivera, 2010).

Looking for alternatives to manage turbulence, management literature has proposed diverse options, which range from the generation of flexible strategic planning, the development of complex environments, to the development of dynamic capabilities (Rivera, 2010).

According to García-Merino et al., (2015), one way to face turbulence is through the development of strategic resilience.

Understood as a dynamic capacity that allows us to face moments of extreme adversity in the environment, which affect the survival of companies.
However, the phenomenon has not been sufficiently explored in Latin America, because there is still confusion in what a turbulent environment really is, and due to the lack of standardized measures to quantify the dimensions of turbulence.

The unexpected situation that occurred in the world with COVID-19 and its effect on the economies of the countries, constitutes a scenario on which studies can be carried out in which the mechanisms implemented by companies to manage that state are identified. of extreme adversity that can clearly be called turbulent.

This project aims to evaluate the relationship between turbulence and resilience as a result of the impact generated by the COVID-19 pandemic on the Colombian economy.

Taking the above into account, the following questions arise: 1) What is the effect of turbulence on organizational resilience?


Turbulence, Resilience, Covid-19.
Short titleTurbulence-Resilience-COVID-19
Effective start/end date3/16/213/16/23

UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This project contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure

Main Funding Source

  • Installed Capacity (Academic Unit)


  • Bogotá D.C.


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