Prueba experimental del efecto de preferencia de marcas pioneras

Pérez-Acosta Andrés M.

Prueba experimental del efecto de preferencia de marcas pioneras

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Resumen

An experiment was carried out in order to prove the preference of the pioneering brands, such effect announced in the field of advertising by Ries and Trout (1981), studied in the academic research of marketing by Kardes et al. (1992, 1993) and predicted from psychology by the positioning index of Pérez-Acosta (1999, 2000). In this study participated 96 college students, divided in four groups of 24 participants each one

Idioma original	Inglés estadounidense
Páginas (desde-hasta)	205 - 220
Publicación	Suma Psicologica
Volumen	11
N.º	2
Estado	Publicada - 2004
Publicado de forma externa	Sí

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https://www.redalyc.org/pdf/1342/134233585004.pdf

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title = "Prueba experimental del efecto de preferencia de marcas pioneras",

abstract = "An experiment was carried out in order to prove the preference of the pioneering brands, such effect announced in the field of advertising by Ries and Trout (1981), studied in the academic research of marketing by Kardes et al. (1992, 1993) and predicted from psychology by the positioning index of P{\'e}rez-Acosta (1999, 2000). In this study participated 96 college students, divided in four groups of 24 participants each one",

author = "{Andr{\'e}s M.}, P{\'e}rez-Acosta",

year = "2004",

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volume = "11",

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AB - An experiment was carried out in order to prove the preference of the pioneering brands, such effect announced in the field of advertising by Ries and Trout (1981), studied in the academic research of marketing by Kardes et al. (1992, 1993) and predicted from psychology by the positioning index of Pérez-Acosta (1999, 2000). In this study participated 96 college students, divided in four groups of 24 participants each one

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Prueba experimental del efecto de preferencia de marcas pioneras

Resumen

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Huella

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