Kicking the "Mean" Habit: Joint Prepositioning in Debiasing Pull-to-Center Effects

Título traducido de la contribución: Abandonando el hábito "malo": Preposicionamiento de las articulaciones en el desviado de los efectos de tracción hacia el centro

Jaime A. Castañeda, Paulo Gonçalves

Resultado de la investigación: Contribución a libro /Tipo informe o reporteCapítulo

1 Cita (Scopus)

Resumen

Los estudios de comportamiento del modelo de vendedor de noticias han revelado una sistemática falta de pedidos de productos de bajo costo y un exceso de pedidos de productos de alto costo. Esta desviación sistemática del orden óptimo se conoce como el efecto de tracción hacia el centro. Este capítulo propone un marco de trabajo conjunto de proveedores de noticias o portafolio que agrupa dos productos de diferente importancia como estrategia para influir en el comportamiento del "tirón hacia el centro". Un producto de alto costo y alta importancia se combina con un producto de bajo costo y baja importancia, lo que expone a los responsables de la toma de decisiones a una tarea de pedido de costo e importancia inconsistente. Por el contrario, un producto de bajo costo y alta importancia se combina con un producto de alto costo y baja importancia, lo que expone a los responsables de la toma de decisiones a una tarea de pedidos de importancia y costo consistente. En ambos casos, el producto de alta importancia debería ser más sobresaliente en relación con el producto de baja importancia, induciendo así pedidos más grandes para el producto de alta importancia en comparación con los pedidos aislados asociados con el mismo producto. El marco se prueba en un juego de toma de decisiones que representa una tarea de preposicionamiento de inventario en preparación para la respuesta de emergencia. Se abordan las perspectivas de desviaciones en estos contextos.

Idioma originalEnglish (US)
Título de la publicación alojadaThe Handbook of Behavioral Operations Management
Subtítulo de la publicación alojadaSocial and Psychological Dynamics in Production and Service Settings
EditorialOxford University Press
Páginas238-250
Número de páginas12
ISBN (versión digital)9780190239336
ISBN (versión impresa)9780199357215
DOI
EstadoPublished - may 21 2015

Huella dactilar

Habit
Debiasing
Pull
Costs
Product cost
Decision maker
Preparation
Deviation
Newsvendor
Emergency response
Decision making
Newsvendor model

Citar esto

Castañeda, J. A., & Gonçalves, P. (2015). Kicking the "Mean" Habit: Joint Prepositioning in Debiasing Pull-to-Center Effects. En The Handbook of Behavioral Operations Management: Social and Psychological Dynamics in Production and Service Settings (pp. 238-250). Oxford University Press. https://doi.org/10.1093/acprof:oso/9780199357215.003.0012
Castañeda, Jaime A. ; Gonçalves, Paulo. / Kicking the "Mean" Habit : Joint Prepositioning in Debiasing Pull-to-Center Effects. The Handbook of Behavioral Operations Management: Social and Psychological Dynamics in Production and Service Settings. Oxford University Press, 2015. pp. 238-250
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Castañeda, JA & Gonçalves, P 2015, Kicking the "Mean" Habit: Joint Prepositioning in Debiasing Pull-to-Center Effects. En The Handbook of Behavioral Operations Management: Social and Psychological Dynamics in Production and Service Settings. Oxford University Press, pp. 238-250. https://doi.org/10.1093/acprof:oso/9780199357215.003.0012

Kicking the "Mean" Habit : Joint Prepositioning in Debiasing Pull-to-Center Effects. / Castañeda, Jaime A.; Gonçalves, Paulo.

The Handbook of Behavioral Operations Management: Social and Psychological Dynamics in Production and Service Settings. Oxford University Press, 2015. p. 238-250.

Resultado de la investigación: Contribución a libro /Tipo informe o reporteCapítulo

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Castañeda JA, Gonçalves P. Kicking the "Mean" Habit: Joint Prepositioning in Debiasing Pull-to-Center Effects. En The Handbook of Behavioral Operations Management: Social and Psychological Dynamics in Production and Service Settings. Oxford University Press. 2015. p. 238-250 https://doi.org/10.1093/acprof:oso/9780199357215.003.0012