El modelo de televisión regional en Colombia: Canales públicos bajo los parámetros del Mercado

Translated title of the contribution: The model of regional television in Colombia: Public channels under market parameters

Research output: Contribution to journalArticlepeer-review

Abstract

The Colombian regional public television inherited from national public television its main shortcomings. Some of these shortcomings are the politicization and commercial orientation. The present article claims that such a situation is associated with the model under which these channels are oriented, where content is designed more for profitability to ensure its sustainability than for public service. From the concept of audience-commodity suggested by the Political Economy of Communication the article reflects how the regional public television should disassociate from the logics imposed by commercial TV, and thus generate an independent bid, plural and diverse, that should not be measured and evaluated with market parameters or fall into disrepair or in the inertia of national public channels.

Translated title of the contributionThe model of regional television in Colombia: Public channels under market parameters
Original languageSpanish
Pages (from-to)28-42
Number of pages15
JournalSigno y Pensamiento
Volume34
Issue number66
DOIs
StatePublished - 2015
Externally publishedYes

All Science Journal Classification (ASJC) codes

  • Communication
  • Linguistics and Language

Fingerprint Dive into the research topics of 'The model of regional television in Colombia: Public channels under market parameters'. Together they form a unique fingerprint.

Cite this