La gestión de pronóstico en las decisiones empresariales: Un análisis empírico

Translated title of the contribution: The management of forecasting in business decisions: An empirical analysis

Javier Bernardo Cadena Lozano, Miller Janny Ariza Garzón, Ricardo Javier Palomo Zurdo

Research output: Contribution to journalArticlepeer-review

Abstract

Forecast management is a strategic issue in companies, who choose a method or the combination of several of them for comparison and use in decision making. However, it was possible to verify the relative lack of information and analysis that exists around the way in which they use it as a strategic planning tool for decision making. The research is carried out in Bogotá (Colombia), through the application of a structured survey. It is concluded that companies do not have an articulated forecasting process for decision making; they agree on the type of variables they predict and on the linear methods and computer programs they use, but there are differences when compared by company size.

Translated title of the contributionThe management of forecasting in business decisions: An empirical analysis
Original languageSpanish
Article number1
JournalEspacios
Volume39
Issue number13
StatePublished - Jan 1 2018

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Management Science and Operations Research
  • Management of Technology and Innovation

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