Resumen
Within the new world scheme and according to the challenges that a world each more globalized demands, it is imperative for companies to be prepared to initiate the internationalization process and to respond not only to the needs of a natural market as the local one, but also to those of the international market. Enterprises, especially the Small and Medium Enterprises (SMEs) and particularly in the Latin-American environment, keep being convinced that success is found in the local market but only a few start an internationalization process, while the rest of them remain in the exporting phase. A specific analysis was made to define the internationalization process which rules the Latin American enterprises specially the Colombian case.
Idioma original | Inglés estadounidense |
---|---|
Páginas (desde-hasta) | 49-69 |
Número de páginas | 21 |
Publicación | International Journal of Knowledge, Culture and Change Management |
Volumen | 9 |
N.º | 3 |
Estado | Publicada - dic. 1 2009 |
Áreas temáticas de ASJC Scopus
- Estrategia y gestión