Perceptions of Country Image and Product Marketing: A Study of Wine Brands from Chile and Argentina

Christopher J. Robertson, Jose Rojas-Mendez, Gina Pipoli, Lorenzo Lucianetti

Producción científica: Capítulo en Libro/Reporte › Capítulo

Idioma original	Inglés estadounidense
Título de la publicación alojada	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Editorial	Springer
ISBN (versión digital)	978-3-319-19428-8
ISBN (versión impresa)	978-3-319-19427-1
DOI	https://doi.org/10.1007/978-3-319-19428-8_122
Estado	Publicada - 2016
Publicado de forma externa	Sí

Acceder al documento

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title = "Perceptions of Country Image and Product Marketing: A Study of Wine Brands from Chile and Argentina",

author = "{Christopher J. Robertson} and {Jose Rojas-Mendez} and {Buitrago R.}, {Ricardo E.} and {Gina Pipoli} and {Lorenzo Lucianetti}",

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AU - Gina Pipoli

AU - Lorenzo Lucianetti

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