Resumen
Purpose: There are several studies about the adoption of e-commerce for small-to-medium enterprises (SMEs) that separately, and in a dispersed manner, examine different theoretical approaches. The purpose of this paper is to unify a set of variables to form an integrated model of measurement of the adoption of e-commerce for SMEs. Design/methodology/discussion: Based on an extensive review of empirical studies focused on the adoption of e-commerce in SMEs, a grouped and integrated model of e-commerce among SMEs was constructed. It was built upon the methodology of psychometrics and was subsequently statistically tested for reliability and validity. A broad study has not been carried out. Thus, the small sample size does not allow the estimation of this model’s predictability. Findings: This paper proposes a final model, comprising 14 variables (82 items), grouping the significant effects of e-commerce adoption. Originality/value: This tool is feasible, offering an initial model enabling detailed examination of variables affecting the adoption of e-commerce in SMEs. It contributes significantly to the development of this line of research.
| Idioma original | Inglés estadounidense |
|---|---|
| Páginas (desde-hasta) | 137-149 |
| Número de páginas | 13 |
| Publicación | Journal of Business and Industrial Marketing |
| Volumen | 34 |
| N.º | 1 |
| DOI | |
| Estado | Publicada - feb. 13 2019 |
ODS de las Naciones Unidas
Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible
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ODS 8: Trabajo decente y crecimiento económico
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ODS 9: Industria, innovación e infraestructura
Áreas temáticas de ASJC Scopus
- Gestión internacional y de empresa
- Marketing
Huella
Profundice en los temas de investigación de 'Modelling SME e-commerce with IMAES'. En conjunto forman una huella única.Citar esto
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