Kids CLUB: una empresa que camina con la innovacion

HUGO ALBERTO RIVERA, Marleny Natalia Malaver Rojas

Resultado de la investigación: Contribución a RevistaArtículo de revisión

Resumen

This article seeks to socialize with business academic community in Latin America, a success story for a Latin American SMEs that can be used in undergraduate and graduate courses in the subjects of business strategy, that addresses among other issues turbulence environment, business strategy, business model, competitive advantages. It is a document that allows entrepreneurs of small and medium companies understand that innovation is some possible, and that achieving higher yields is not the result of chance, and that to achieve this it is necessary to identify the factors why one customer purchases goods, and try to exceed their expectations and needs. The firm studied, adapted to a turbulent environment, creating a new business model where innovation, supplier management, and marketing management has enabled the company to improve its competitiveness
Idioma originalEspañol
Páginas (desde-hasta)827
Número de páginas1
Publicaciónide@s concyteg
Volumen8
N.º98
EstadoPublished - ago 1 2013

Citar esto

RIVERA, HUGO. ALBERTO., & Malaver Rojas, M. N. (2013). Kids CLUB: una empresa que camina con la innovacion. ide@s concyteg, 8(98), 827.
RIVERA, HUGO ALBERTO ; Malaver Rojas, Marleny Natalia. / Kids CLUB : una empresa que camina con la innovacion. En: ide@s concyteg. 2013 ; Vol. 8, N.º 98. pp. 827.
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RIVERA, HUGOALBERTO & Malaver Rojas, MN 2013, 'Kids CLUB: una empresa que camina con la innovacion', ide@s concyteg, vol. 8, n.º 98, pp. 827.

Kids CLUB : una empresa que camina con la innovacion. / RIVERA, HUGO ALBERTO; Malaver Rojas, Marleny Natalia.

En: ide@s concyteg, Vol. 8, N.º 98, 01.08.2013, p. 827.

Resultado de la investigación: Contribución a RevistaArtículo de revisión

TY - JOUR

T1 - Kids CLUB

T2 - una empresa que camina con la innovacion

AU - RIVERA, HUGO ALBERTO

AU - Malaver Rojas, Marleny Natalia

PY - 2013/8/1

Y1 - 2013/8/1

N2 - This article seeks to socialize with business academic community in Latin America, a success story for a Latin American SMEs that can be used in undergraduate and graduate courses in the subjects of business strategy, that addresses among other issues turbulence environment, business strategy, business model, competitive advantages. It is a document that allows entrepreneurs of small and medium companies understand that innovation is some possible, and that achieving higher yields is not the result of chance, and that to achieve this it is necessary to identify the factors why one customer purchases goods, and try to exceed their expectations and needs. The firm studied, adapted to a turbulent environment, creating a new business model where innovation, supplier management, and marketing management has enabled the company to improve its competitiveness

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M3 - Artículo de revisión

VL - 8

SP - 827

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RIVERA HUGOALBERTO, Malaver Rojas MN. Kids CLUB: una empresa que camina con la innovacion. ide@s concyteg. 2013 ago 1;8(98):827.