Kids CLUB: una empresa que camina con la innovacion

This article seeks to socialize with business academic community in Latin America, a success story for a Latin American SMEs that can be used in undergraduate and graduate courses in the subjects of business strategy, that addresses among other issues turbulence environment, business strategy, business model, competitive advantages. It is a document that allows entrepreneurs of small and medium companies understand that innovation is some possible, and that achieving higher yields is not the result of chance, and that to achieve this it is necessary to identify the factors why one customer purchases goods, and try to exceed their expectations and needs. The firm studied, adapted to a turbulent environment, creating a new business model where innovation, supplier management, and marketing management has enabled the company to improve its competitiveness