Evaluación del efecto de bloqueo en el condicionamiento clásico de preferencias

César A. Contreras-Bejarano, Camilo A. Devia-Luque, Julio Eduardo Cruz Vasquez, Angelica Torres-Berrio, Pérez-Acosta Andrés M.

Resultado de la investigación: Contribución a una revistaArtículorevisión exhaustiva

Resumen

This experimental research was aimed to test Kamin's blocking effect in classical conditioning of preferences applied in the advertisement area. This study was divided into three parts: preliminary Study, Experiment 1, and Experiment 2. In the preliminary Study, both conditioned (a false publicity brand) and unconditioned stimuli (female figure with a controlled waist-to-hip ratio) were selected. Experiments 1 and 2 consisted of training in classical conditioning of preferences and blocking effect. 17-25 year-old undergraduate students of different careers participated in the present study. According to the results, a blocking effect was observed, suggesting an explanation for different phenomena in fields such as marketing or advertisement, especially when implying brands competition.
Título traducido de la contribuciónAssessment of the blocking effect in classical conditioning of preferences
Idioma originalEspañol
Páginas (desde-hasta)97 - 106
Número de páginas9
PublicaciónSuma Psicologica
Volumen18
N.º1
EstadoPublicada - 2011

Huella

Profundice en los temas de investigación de 'Evaluación del efecto de bloqueo en el condicionamiento clásico de preferencias'. En conjunto forman una huella única.

Citar esto