Assessment of the blocking effect in classical conditioning of preferences

César A. Contreras-Bejarano, Camilo A. Devia-Luque, Julio E. Cruz-Vásquez, Angélica A. Torres-Berrío, Andrés M. Pérez-Acosta

Resultado de la investigación: Contribución a RevistaArtículo

Resumen

This experimental research was aimed to test Kamin's blocking effect in classical conditioning of preferences applied in the advertisement area. This study was divided into three parts: preliminary Study, Experiment 1, and Experiment 2. In the preliminary Study, both conditioned (a false publicity brand) and unconditioned stimuli (female figure with a controlled waist-to-hip ratio) were selected. Experiments 1 and 2 consisted of training in classical conditioning of preferences and blocking effect. 17-25 year-old undergraduate students of different careers participated in the present study. According to the results, a blocking effect was observed, suggesting an explanation for different phenomena in fields such as marketing or advertisement, especially when implying brands competition.
Idioma originalEnglish (US)
Páginas (desde-hasta)97-106
Número de páginas10
PublicaciónSuma Psicologica
EstadoPublished - ene 1 2011

Huella dactilar

Classical Conditioning
Waist-Hip Ratio
Marketing
Students
Research

Citar esto

Contreras-Bejarano, C. A., Devia-Luque, C. A., Cruz-Vásquez, J. E., Torres-Berrío, A. A., & Pérez-Acosta, A. M. (2011). Assessment of the blocking effect in classical conditioning of preferences. Suma Psicologica, 97-106.
Contreras-Bejarano, César A. ; Devia-Luque, Camilo A. ; Cruz-Vásquez, Julio E. ; Torres-Berrío, Angélica A. ; Pérez-Acosta, Andrés M. / Assessment of the blocking effect in classical conditioning of preferences. En: Suma Psicologica. 2011 ; pp. 97-106.
@article{ecf40413f365411b9969d2fd1fd751ee,
title = "Assessment of the blocking effect in classical conditioning of preferences",
abstract = "This experimental research was aimed to test Kamin's blocking effect in classical conditioning of preferences applied in the advertisement area. This study was divided into three parts: preliminary Study, Experiment 1, and Experiment 2. In the preliminary Study, both conditioned (a false publicity brand) and unconditioned stimuli (female figure with a controlled waist-to-hip ratio) were selected. Experiments 1 and 2 consisted of training in classical conditioning of preferences and blocking effect. 17-25 year-old undergraduate students of different careers participated in the present study. According to the results, a blocking effect was observed, suggesting an explanation for different phenomena in fields such as marketing or advertisement, especially when implying brands competition.",
author = "Contreras-Bejarano, {C{\'e}sar A.} and Devia-Luque, {Camilo A.} and Cruz-V{\'a}squez, {Julio E.} and Torres-Berr{\'i}o, {Ang{\'e}lica A.} and P{\'e}rez-Acosta, {Andr{\'e}s M.}",
year = "2011",
month = "1",
day = "1",
language = "English (US)",
pages = "97--106",
journal = "Suma Psicologica",
issn = "0121-4381",
publisher = "Fundaci{\'o}n Konrad Adenauer",

}

Contreras-Bejarano, CA, Devia-Luque, CA, Cruz-Vásquez, JE, Torres-Berrío, AA & Pérez-Acosta, AM 2011, 'Assessment of the blocking effect in classical conditioning of preferences', Suma Psicologica, pp. 97-106.

Assessment of the blocking effect in classical conditioning of preferences. / Contreras-Bejarano, César A.; Devia-Luque, Camilo A.; Cruz-Vásquez, Julio E.; Torres-Berrío, Angélica A.; Pérez-Acosta, Andrés M.

En: Suma Psicologica, 01.01.2011, p. 97-106.

Resultado de la investigación: Contribución a RevistaArtículo

TY - JOUR

T1 - Assessment of the blocking effect in classical conditioning of preferences

AU - Contreras-Bejarano, César A.

AU - Devia-Luque, Camilo A.

AU - Cruz-Vásquez, Julio E.

AU - Torres-Berrío, Angélica A.

AU - Pérez-Acosta, Andrés M.

PY - 2011/1/1

Y1 - 2011/1/1

N2 - This experimental research was aimed to test Kamin's blocking effect in classical conditioning of preferences applied in the advertisement area. This study was divided into three parts: preliminary Study, Experiment 1, and Experiment 2. In the preliminary Study, both conditioned (a false publicity brand) and unconditioned stimuli (female figure with a controlled waist-to-hip ratio) were selected. Experiments 1 and 2 consisted of training in classical conditioning of preferences and blocking effect. 17-25 year-old undergraduate students of different careers participated in the present study. According to the results, a blocking effect was observed, suggesting an explanation for different phenomena in fields such as marketing or advertisement, especially when implying brands competition.

AB - This experimental research was aimed to test Kamin's blocking effect in classical conditioning of preferences applied in the advertisement area. This study was divided into three parts: preliminary Study, Experiment 1, and Experiment 2. In the preliminary Study, both conditioned (a false publicity brand) and unconditioned stimuli (female figure with a controlled waist-to-hip ratio) were selected. Experiments 1 and 2 consisted of training in classical conditioning of preferences and blocking effect. 17-25 year-old undergraduate students of different careers participated in the present study. According to the results, a blocking effect was observed, suggesting an explanation for different phenomena in fields such as marketing or advertisement, especially when implying brands competition.

M3 - Article

SP - 97

EP - 106

JO - Suma Psicologica

JF - Suma Psicologica

SN - 0121-4381

ER -

Contreras-Bejarano CA, Devia-Luque CA, Cruz-Vásquez JE, Torres-Berrío AA, Pérez-Acosta AM. Assessment of the blocking effect in classical conditioning of preferences. Suma Psicologica. 2011 ene 1;97-106.