@techreport{1b95c7935c404c5799b9b4a118dace23,
title = "An{\'a}lisis de sectores estrat{\'e}gicos aplicado a empresas: Bimbo, Comapan, Santa Clara y Colpan",
abstract = "Este documento incluye un an{\'a}lisis estrat{\'e}gico de la industria del pan en Colombia y un an{\'a}lisis del entorno empresarial turbulento.",
author = "{Romero Tamayo}, Eliana and {Pacheco Prieto}, Carol and {Puentes Silva}, {Laura Patricia} and Hugo-Alberto Rivera-Rodriguez",
year = "2011",
month = aug,
day = "8",
language = "Espa{\~n}ol (Colombia)",
series = "Documentos de Investigaci{\'o}n de la Facultad de Administraci{\'o}n",
publisher = "Editorial Universidad del Rosario",
number = "106",
pages = "1--41",
type = "WorkingPaper",
institution = "Editorial Universidad del Rosario",
}