This research chooses the 2016 Ecuador (Manabí) Earthquake as a case study of the crisis associated with the loss of the telecommunications service from Movistar Co. In this scenario an experiment was developed with 180 university students, in which the variables Type of Medium, and Involvement were manipulated; and three dependent variables were measured: Reputation, Secondary Crisis Reaction, and Secondary Crisis Communication. Results show CyberMedia is still more credible than Facebook and Twitter regarding crisis communication, and that participants who directly faced the consequences of the earthquake better evaluated the organizational reputation of Movistar and showed less secondary reactions, probably due to the reputation of Movistar prior to the earthquake and its social responsibility policies in the aftermath of it.
|Translated title of the contribution||El papel del medio y de las emociones en la comunicación en crisis por desastres naturales. Un estudio experimental a partir de Twitter, Facebook y ELCOMERCIO.com durante el terremoto de Ecuador en 2016..|
|Original language||English (US)|
|Number of pages||20|
|Journal||Revista Internacional de Relaciones Públicas|
|State||Published - 2018|