Abstract
Within the new world scheme and according to the challenges that a world each more globalized demands, it is imperative for companies to be prepared to initiate the internationalization process and to respond not only to the needs of a natural market as the local one, but also to those of the international market. Enterprises, especially the Small and Medium Enterprises (SMEs) and particularly in the Latin-American environment, keep being convinced that success is found in the local market but only a few start an internationalization process, while the rest of them remain in the exporting phase. A specific analysis was made to define the internationalization process which rules the Latin American enterprises specially the Colombian case.
Original language | English (US) |
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Pages (from-to) | 49-69 |
Number of pages | 21 |
Journal | International Journal of Knowledge, Culture and Change Management |
Volume | 9 |
Issue number | 3 |
State | Published - Dec 1 2009 |
All Science Journal Classification (ASJC) codes
- Strategy and Management