Abstract
Corporate identity in management is a factor in the generation of competitive advantage in dynamic environments. This concept refers to a set of features that give specificity, stability and consistency to organizations. In this article, we review how the concept of corporate identity has been defined in different disciplines from a management perspective. Additionally, we proposed a new empirical application for the higher education institutions (IES by its acronym in Spanish) case.
| Translated title of the contribution | The importance of corporate identity in the higher education institutions |
|---|---|
| Original language | Spanish |
| Article number | E-1 |
| Number of pages | 20 |
| Journal | Espacios |
| Volume | 37 |
| Issue number | 27 |
| State | Published - 2016 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Management Science and Operations Research
- Management of Technology and Innovation