La importancia de la identidad corporativa en las instituciones de educación superior

Translated title of the contribution: The importance of corporate identity in the higher education institutions

Hugo Alberto Rivera-Rodriguez, Diana Carolina Cabra Ballesteros

Research output: Contribution to journalArticlepeer-review

Abstract

Corporate identity in management is a factor in the generation of competitive advantage in dynamic environments. This concept refers to a set of features that give specificity, stability and consistency to organizations. In this article, we review how the concept of corporate identity has been defined in different disciplines from a management perspective. Additionally, we proposed a new empirical application for the higher education institutions (IES by its acronym in Spanish) case.

Translated title of the contributionThe importance of corporate identity in the higher education institutions
Original languageSpanish
Article numberE-1
Number of pages20
JournalEspacios
Volume37
Issue number27
StatePublished - 2016

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Management Science and Operations Research
  • Management of Technology and Innovation

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