The Framing Effect in Humanitarian Operations

Jaime Andrés Castañeda

doi:10.1007/978-3-319-91509-8_9

The Framing Effect in Humanitarian Operations

Jaime Andrés Castañeda

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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Abstract

Framing effects refer to different responses to different semantic but objectively equivalent descriptions of the same problem. Studies of framing effects originated in judgment and decision-making. They proliferated and expanded to other areas like healthcare, marketing and management, among others. Framing effects have been documented in decisions made by providers and recipients of healthcare, consumer choices, bargaining decisions and many other decision-making contexts (Levin, Schneider, & Gaeth, 1998). Despite the breadth of applications of framing effects, their study in humanitarian operations is scant. One of the seminal framing effects problems is Tversky and Kahneman’s (1981) Asian disease problem, which frames the outcomes of a risky vaccination program in terms of either lives saved or lives lost.

Original language	English (US)
Title of host publication	Decision-making in Humanitarian Operations - Strategy, Behavior and Dynamics
Editors	Sebastián Villa, Gloria Urrea, Jaime Andrés Castañeda, Erik R. Larsen
Place of Publication	sUIZA
Publisher	Bfi Publishing (Palgrave Macmillan)
Chapter	9
Pages	193-219
Number of pages	27
Volume	1
Edition	1
ISBN (Electronic)	978-3-319-91509-8
ISBN (Print)	978-3-319-91508-1
DOIs	https://doi.org/10.1007/978-3-319-91509-8_9
State	Published - 2018

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10.1007/978-3-319-91509-8_9

https://repository.urosario.edu.co/handle/10336/28894

Cite this

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The Framing Effect in Humanitarian Operations. / Castañeda, Jaime Andrés.

Decision-making in Humanitarian Operations - Strategy, Behavior and Dynamics. ed. / Sebastián Villa; Gloria Urrea; Jaime Andrés Castañeda; Erik R. Larsen. Vol. 1 1. ed. sUIZA : Bfi Publishing (Palgrave Macmillan), 2018. p. 193-219.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

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AB - Framing effects refer to different responses to different semantic but objectively equivalent descriptions of the same problem. Studies of framing effects originated in judgment and decision-making. They proliferated and expanded to other areas like healthcare, marketing and management, among others. Framing effects have been documented in decisions made by providers and recipients of healthcare, consumer choices, bargaining decisions and many other decision-making contexts (Levin, Schneider, & Gaeth, 1998). Despite the breadth of applications of framing effects, their study in humanitarian operations is scant. One of the seminal framing effects problems is Tversky and Kahneman’s (1981) Asian disease problem, which frames the outcomes of a risky vaccination program in terms of either lives saved or lives lost.

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The Framing Effect in Humanitarian Operations

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