Análisis de la percepción de las madres frente a la estrategia comunicacional intramural para combatir la anemia en Perú: Estudio de caso sobre la suplementación de micronutrientes a partir de un centro de salud en lima

Translated title of the contribution: The analysis of the perception of mothers against the intramural communication as a strategy to combat anemia in Peru: A case study on micronutrient supplementation from a health center in lima

María Angélica Chávez Chuquimango, Moisés Rojas Ramos, Daniel Barredo Ibáñez

Research output: Contribution to journalArticlepeer-review

Abstract

Objective: To determine if the implementation of communication strategies can influence effectively the positioning of micronutrient supplementation framed in the Peruvian regu-lations for the treatment of anemia. Resources and methods: We selected a group of 27 mothers, between 20 and 30 years. Qualitative approach. Interviews divided into two areas of study: Positioning (Reminder, Behavior, Attitude, Affection and Attribute) and Strategies (Demonstration Sessions, Educational Sessions, Persuasion and Staff Attention). Results: The actions of communication generated that the mothers are informed about the micronutrients, know their benefits and side effects such as diarrhea and constipation. Regarding the variable ‘positioning’ there is a recall about the use of micronutrients; and with the analysis of the ‘strategy’ variable, knowledge was generated about the preparation of iron-rich dishes and, through the use of educational games, users’ attention was persuaded. Conclusion: It is an evidence that the efectiveness of implementation of communication strategies, where users received messages during their participations in demonstration sessions that influenced in empowement of the mothers regarding the cares they must have to prevent and fight the anemia being evaluated through the perception of users in each positioning criterion.

Translated title of the contributionThe analysis of the perception of mothers against the intramural communication as a strategy to combat anemia in Peru: A case study on micronutrient supplementation from a health center in lima
Original languageSpanish
Pages (from-to)374-384
Number of pages11
JournalSalud Uninorte
Volume35
Issue number3
StatePublished - Sep 1 2019

All Science Journal Classification (ASJC) codes

  • Medicine(all)

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