Step-by-step method to classify corporate sustainability practices based on the Signaling Theory

Norbey Yesid Amaya Espitia, Mónica López Santamaría, Yonni Angel Cuero Acosta, Merlin Patricia Grueso Hinestroza

Research output: Contribution to journalArticlepeer-review


The “Signaling Theory” is a theoretical framework that investigates the content reported in sustainability reports, considering that through signaling, companies can influence stakeholders’ perceptions, create a competitive advantage and positively impact their corporate image. Signals can be classified into three types: camouflage, intent and necessity. By analyzing their sustainability reports, this study presents a step-by-step approach to classifying sustainability practices reported by companies according to the aforementioned types of signals. We propose a step-by-step approach based on a thematic and qualitative analysis that encourages replication by the research community. Details in the study will validate the proposed method and consider the lessons learned.
Original languageSpanish (Colombia)
StateE-pub ahead of print - Oct 3 2021

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