Asociación entre motivaciones extrínsecas e intrínsecas y decisión de compra en productos de lujo en Colombia

Translated title of the contribution: Relationship between extrinsinc and intrinsinc motivations and purchase decision making for luxury products in Colombia

Carolina Jaramillo-Bernal, Óscar Robayo-Pinzón, Sandra Rojas-Berrio

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

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Social Sciences