Perceptions of Country Image and Product Marketing: A Study of Wine Brands from Chile and Argentina

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Research output: Chapter in Book/Inform › Chapter › Research

Original language	English (US)
Title of host publication	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer
ISBN (Electronic)	978-3-319-19428-8
ISBN (Print)	978-3-319-19427-1
DOIs	https://doi.org/10.1007/978-3-319-19428-8_122
State	Published - 2016
Externally published	Yes

Access to Document

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title = "Perceptions of Country Image and Product Marketing: A Study of Wine Brands from Chile and Argentina",

author = "\{Buitrago R.\}, \{Ricardo E.\}",

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booktitle = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

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T1 - Perceptions of Country Image and Product Marketing: A Study of Wine Brands from Chile and Argentina

AU - Buitrago R. , Ricardo E.

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