Perceptions of Country Image and Product Marketing: A Study of Wine Brands from Chile and Argentina

Christopher J. Robertson, Jose Rojas-Mendez, Gina Pipoli, Lorenzo Lucianetti

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English (US)
Title of host publication	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer
ISBN (Electronic)	978-3-319-19428-8
ISBN (Print)	978-3-319-19427-1
DOIs	https://doi.org/10.1007/978-3-319-19428-8_122
State	Published - 2016
Externally published	Yes

Access to Document

@inbook{173da4671e244bf8922db5bbaf4ff748,

title = "Perceptions of Country Image and Product Marketing: A Study of Wine Brands from Chile and Argentina",

author = "{Christopher J. Robertson} and {Jose Rojas-Mendez} and {Buitrago R.}, {Ricardo E.} and {Gina Pipoli} and {Lorenzo Lucianetti}",

year = "2016",

doi = "https://doi.org/10.1007/978-3-319-19428-8_122",

language = "English (US)",

isbn = "978-3-319-19427-1",

booktitle = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer",

address = "Germany",

}

TY - CHAP

T1 - Perceptions of Country Image and Product Marketing: A Study of Wine Brands from Chile and Argentina

AU - Christopher J. Robertson

AU - Jose Rojas-Mendez

AU - Buitrago R. , Ricardo E.

AU - Gina Pipoli

AU - Lorenzo Lucianetti

PY - 2016

Y1 - 2016

UR - https://link.springer.com/chapter/10.1007/978-3-319-19428-8_122

U2 - https://doi.org/10.1007/978-3-319-19428-8_122

DO - https://doi.org/10.1007/978-3-319-19428-8_122

M3 - Chapter

SN - 978-3-319-19427-1

BT - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

PB - Springer

ER -