Perceptions of Country Image and Product Marketing: A Study of Wine Brands from Chile and Argentina

Christopher J. Robertson, Jose Rojas-Mendez, Gina Pipoli, Lorenzo Lucianetti

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISBN (Electronic)978-3-319-19428-8
ISBN (Print)978-3-319-19427-1
StatePublished - 2016
Externally publishedYes

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