Parents' literacy on mobile advertising aimed at children: a cross-cultural approach

Business & Economics

• Mobile Advertising 100%
• Literacy 80%
• Mobile Communication 10%
• Mobile Devices 9%
• Social Marketing 6%
• Digital Media 6%
• Mediator 6%
• Colombia 6%
• Government Agencies 6%
• Online Survey 5%
• Managers 5%
• Questionnaire 5%
• Mexico 5%
• Social Media 5%
• Spain 4%
• Factors 4%
• Design Methodology 2%

Social Sciences

• literacy 50%
• speaking 6%
• social marketing 5%
• literature 5%
• adolescent 5%
• digital media 4%
• government agency 4%
• Colombia 4%
• online survey 4%
• Mexico 3%
• social media 3%
• Spain 3%
• manager 3%
• communication 2%
• lack 2%
• methodology 2%
• questionnaire 2%