Ordering behavior in a newsstand experiment

Jaime Andrés Castañeda, Paulo Gonçalves

Research output: Contribution to journalArticlepeer-review

14 Scopus citations


We study ordering behavior in a multi-item newsvendor problem with resource constraints (the newsstand problem). We run a laboratory experiment of a newsstand problem with 95 undergraduate students, using a two-product portfolio while manipulating a budget constraint according to Abdel-Malek and Montanari (2005a)'s newsstand problem analysis. We observe level and poor demand chasing behaviors, as documented in newsvendor experiments. We also observe that more budget availability favors profit performance for a high profitability item and service level performance for a low profitability item. These results are supported by estimates of how participants assess leftover and shortage costs as well as their willingness to pay for additional resources. The results also highlight the role that service level preferences and the tradeoff between increased resources and profit performance play in ordering decisions. We discuss implications for inventory management and behavioral experiments of ordering problems.

Original languageEnglish (US)
Pages (from-to)186-196
Number of pages11
JournalInternational Journal of Production Economics
StatePublished - Mar 1 2018

All Science Journal Classification (ASJC) codes

  • General Business, Management and Accounting
  • Economics and Econometrics
  • Management Science and Operations Research
  • Industrial and Manufacturing Engineering


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