Abstract
Purpose: There are several studies about the adoption of e-commerce for small-to-medium enterprises (SMEs) that separately, and in a dispersed manner, examine different theoretical approaches. The purpose of this paper is to unify a set of variables to form an integrated model of measurement of the adoption of e-commerce for SMEs. Design/methodology/discussion: Based on an extensive review of empirical studies focused on the adoption of e-commerce in SMEs, a grouped and integrated model of e-commerce among SMEs was constructed. It was built upon the methodology of psychometrics and was subsequently statistically tested for reliability and validity. A broad study has not been carried out. Thus, the small sample size does not allow the estimation of this model’s predictability. Findings: This paper proposes a final model, comprising 14 variables (82 items), grouping the significant effects of e-commerce adoption. Originality/value: This tool is feasible, offering an initial model enabling detailed examination of variables affecting the adoption of e-commerce in SMEs. It contributes significantly to the development of this line of research.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 137-149 |
| Number of pages | 13 |
| Journal | Journal of Business and Industrial Marketing |
| Volume | 34 |
| Issue number | 1 |
| DOIs | |
| State | Published - Feb 13 2019 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing
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