Modelling SME e-commerce with IMAES

Javier A. Sanchez-Torres, Fernando Juarez-Acosta

Research output: Contribution to specialist publicationArticle

4 Scopus citations

Abstract


Purpose
There are several studies about the adoption of e-commerce for small-to-medium enterprises (SMEs) that separately, and in a dispersed manner, examine different theoretical approaches. The purpose of this paper is to unify a set of variables to form an integrated model of measurement of the adoption of e-commerce for SMEs.

Design/methodology/discussion
Based on an extensive review of empirical studies focused on the adoption of e-commerce in SMEs, a grouped and integrated model of e-commerce among SMEs was constructed. It was built upon the methodology of psychometrics and was subsequently statistically tested for reliability and validity. A broad study has not been carried out. Thus, the small sample size does not allow the estimation of this model’s predictability.

Findings
This paper proposes a final model, comprising 14 variables (82 items), grouping the significant effects of e-commerce adoption.

Originality/value
This tool is feasible, offering an initial model enabling detailed examination of variables affecting the adoption of e-commerce in SMEs. It contributes significantly to the development of this line of research.
Original languageEnglish
Pages137-149
Number of pages13
Volume34
No1
Specialist publicationJournal of Business and Industrial Marketing
PublisherEmerald Group Publishing Ltd.
DOIs
StatePublished - Feb 28 2019

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