Modelling SME e-commerce with IMAES

Javier A. Sanchez-Torres, Fernando Juarez-Acosta

Research output: Contribution to specialist publicationArticle

4 Scopus citations


There are several studies about the adoption of e-commerce for small-to-medium enterprises (SMEs) that separately, and in a dispersed manner, examine different theoretical approaches. The purpose of this paper is to unify a set of variables to form an integrated model of measurement of the adoption of e-commerce for SMEs.

Based on an extensive review of empirical studies focused on the adoption of e-commerce in SMEs, a grouped and integrated model of e-commerce among SMEs was constructed. It was built upon the methodology of psychometrics and was subsequently statistically tested for reliability and validity. A broad study has not been carried out. Thus, the small sample size does not allow the estimation of this model’s predictability.

This paper proposes a final model, comprising 14 variables (82 items), grouping the significant effects of e-commerce adoption.

This tool is feasible, offering an initial model enabling detailed examination of variables affecting the adoption of e-commerce in SMEs. It contributes significantly to the development of this line of research.
Original languageEnglish
Number of pages13
Specialist publicationJournal of Business and Industrial Marketing
PublisherEmerald Group Publishing Ltd.
StatePublished - Feb 28 2019

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