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Mobile marketing: Conceptualization and research review
Oscar Robayo-Pinzon
, Luz Alexandra Montoya
, Sandra Rojas-Berrio
Research output
:
Contribution to Journal
›
Research Article
›
peer-review
4
Scopus citations
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Keyphrases
Mobile Marketing
100%
Marketing Channels
25%
Perceived Usefulness
25%
Perceived Ease of Use
25%
Traditional Marketing
25%
Economics, Econometrics and Finance
Marketing
100%
Distribution Channel
25%
Social Sciences
Marketing Channel
100%