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Mobile Marketing: A Consumer Behaviour Perspective: An Abstract
Oscar Robayo-Pinzon
, Luz Alexandra Montoya
, Sandra Rojas-Berrio
Research output
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Chapter in Book/Inform
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Chapter
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Computer Science
Decision-Making
100%
Mobile Device
100%
Behavior Analysis
100%
Situational Factor
100%
Predictor Variable
100%
Behavioral Perspective
100%
Mobile Technology
100%
Alternative Model
100%
Predict Behavior
100%
Keyphrases
Mobile Marketing
100%
Consumer Behaviour
100%
Different Characteristics
25%
Predictor Variables
25%
Decision Support
25%
Traditional Media
25%
Mobile Devices
25%
Smartphone
25%
Electronic Commerce
25%
Management Science
25%
Significant Predictors
25%
Behavior Problems
25%
Browsing
25%
Interaction Mechanism
25%
Organizational Science
25%
Intended Behaviour
25%
Situational Factors
25%
Behavioral Perspective Model
25%
Consumer Behavior Analysis
25%
Purchase Behavior
25%
Digital Consumer Behavior
25%
Cognitive Paradigm
25%
Cognitive Constructs
25%
Large Screen
25%
Media Marketing
25%
Buying Pattern
25%
Marketing Function
25%
Cognitive Variables
25%
Mobile Technology
25%
Social Sciences
Consumer Behavior
100%
Decision Making
16%
Theoretical Perspective
16%
Mobile Phone
16%
Behavior Analysis
16%
Research Approach
16%
Mobile Technology
16%
Economics, Econometrics and Finance
Marketing
100%
Consumer Attitude
100%
Psychology
Consumer Behavior
100%
Decision Making
16%
Mobile Phone
16%
Mobile Device
16%