Mission statements in universities: Readability and performance

Julián D. Cortés, Liliana Rivera, Katerina Bohle Carbonelld

Research output: Contribution to journalResearch Articlepeer-review

12 Scopus citations


The mission statement(s) (MS) is one of the most-used tools for planning and management. Universities worldwide have implemented MS in their knowledge planning and management processes since the 1980s. Research studies have extensively explored the content and readability of MS and its effect on performance in firms, but their effect on public or nonprofit institutions such as universities has not been scrutinized with the same intensity. This study used Gunning's Fog Index score to determine the readability of a sample of worldwide universities’ MS and two rankings, i.e., Quacquarelli Symonds World University Ranking and SCImago Institutions Rankings, to determine their effect on performance. No significant readability differences were identified in regions, size, focus, research type, age band, or status. Logistic regression (cumulative link model) results showed that variables, such as universities’ age, focus, and size, have more-significant explanatory power on performance than MS readability.

Original languageEnglish (US)
Article number100183
JournalEuropean Research on Management and Business Economics
Issue number2
StatePublished - May 1 2022

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics
  • Strategy and Management
  • Marketing


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