Media Interactivity in China. Hierarchical Cluster Analysis of China’s English-Language Media

Daniel Barredo Ibáñez, Linsen Su, Narcisa Jessenia Medranda

Research output: Chapter in Book/Report/Conference proceedingConference contribution


The Chinese cybersphere is one of the world’s most active online spaces. On one hand, there are traditional mainstream media outlets, which are part of the State or either subject to commercial market needs. On the other hand, social media platforms have arisen: there, users are empowered, and they even allow journalism without the need for journalistic organizations. Using content analysis, we examined the interactive features of 20 English-language media located in mainland China. We found that the media incorporated more options related to usability or promotion through social media than user-generated content. Through hierarchical cluster analysis, we identified a new typology for understanding the roles adopted by the selected media: we observed a distinctive category of online information organizations—source-oriented media. Such media do not attempt to establish user communities: their target is consultation and shared social media platforms.

Original languageEnglish (US)
Title of host publicationCommunication and Smart Technologies - Proceedings of ICOMTA 2021
EditorsÁlvaro Rocha, Daniel Barredo, Paulo Carlos López-López, Iván Puentes-Rivera
PublisherSpringer Science and Business Media Deutschland GmbH
Number of pages12
ISBN (Print)9789811657917
StatePublished - 2022
EventInternational Conference on Communication and Applied Technologies, ICOMTA 2021 - Bogotá, Colombia
Duration: Sep 1 2021Sep 3 2021

Publication series

NameSmart Innovation, Systems and Technologies
Volume259 SIST
ISSN (Print)2190-3018
ISSN (Electronic)2190-3026


ConferenceInternational Conference on Communication and Applied Technologies, ICOMTA 2021

All Science Journal Classification (ASJC) codes

  • Decision Sciences(all)
  • Computer Science(all)

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