TY - GEN
T1 - Media Interactivity in China. Hierarchical Cluster Analysis of China’s English-Language Media
AU - Ibáñez, Daniel Barredo
AU - Su, Linsen
AU - Medranda, Narcisa Jessenia
N1 - Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
PY - 2022
Y1 - 2022
N2 - The Chinese cybersphere is one of the world’s most active online spaces. On one hand, there are traditional mainstream media outlets, which are part of the State or either subject to commercial market needs. On the other hand, social media platforms have arisen: there, users are empowered, and they even allow journalism without the need for journalistic organizations. Using content analysis, we examined the interactive features of 20 English-language media located in mainland China. We found that the media incorporated more options related to usability or promotion through social media than user-generated content. Through hierarchical cluster analysis, we identified a new typology for understanding the roles adopted by the selected media: we observed a distinctive category of online information organizations—source-oriented media. Such media do not attempt to establish user communities: their target is consultation and shared social media platforms.
AB - The Chinese cybersphere is one of the world’s most active online spaces. On one hand, there are traditional mainstream media outlets, which are part of the State or either subject to commercial market needs. On the other hand, social media platforms have arisen: there, users are empowered, and they even allow journalism without the need for journalistic organizations. Using content analysis, we examined the interactive features of 20 English-language media located in mainland China. We found that the media incorporated more options related to usability or promotion through social media than user-generated content. Through hierarchical cluster analysis, we identified a new typology for understanding the roles adopted by the selected media: we observed a distinctive category of online information organizations—source-oriented media. Such media do not attempt to establish user communities: their target is consultation and shared social media platforms.
UR - http://www.scopus.com/inward/record.url?scp=85116891358&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85116891358&partnerID=8YFLogxK
U2 - 10.1007/978-981-16-5792-4_27
DO - 10.1007/978-981-16-5792-4_27
M3 - Conference contribution
AN - SCOPUS:85116891358
SN - 9789811657917
T3 - Smart Innovation, Systems and Technologies
SP - 273
EP - 284
BT - Communication and Smart Technologies - Proceedings of ICOMTA 2021
A2 - Rocha, Álvaro
A2 - Barredo, Daniel
A2 - López-López, Paulo Carlos
A2 - Puentes-Rivera, Iván
PB - Springer Science and Business Media Deutschland GmbH
T2 - International Conference on Communication and Applied Technologies, ICOMTA 2021
Y2 - 1 September 2021 through 3 September 2021
ER -