Plan de comercialización de productos regionales en cooperativa de Nariño

Translated title of the contribution: Marketing plan for regional products in a cooperative in Nariño

Andrés Felipe Montenegro López, Mario Rolando Paredes Escobar

Research output: ThesisMaster's Thesis

Abstract

The present project refers to the creation of an exclusive store of regional products in Nariño, which is going to work through a cooperative of businessmen of the department with difficulties presenting their products in the market, which in the majority of the times happens because of disinformation in the use of technological tools, or by lack of a leverage that allows them to organize a comercial place. The main feature of the store will be to make easier the interaction inside of a market system, in order to achieve in a higher grade the negotiations between producers and customers, and being like a showcase for those exclusive products.
Translated title of the contributionMarketing plan for regional products in a cooperative in Nariño
Original languageSpanish (Colombia)
QualificationMaster of Philosophy
Awarding Institution
  • urosario
Supervisors/Advisors
  • Paredes Escobar, Mario Rolando, Supervisor
Date of AwardJul 1 2019
StatePublished - Dec 13 2019

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