The present project refers to the creation of an exclusive store of regional products in Nariño, which is going to work through a cooperative of businessmen of the department with difficulties presenting their products in the market, which in the majority of the times happens because of disinformation in the use of technological tools, or by lack of a leverage that allows them to organize a comercial place. The main feature of the store will be to make easier the interaction inside of a market system, in order to achieve in a higher grade the negotiations between producers and customers, and being like a showcase for those exclusive products.
|Translated title of the contribution||Marketing plan for regional products in a cooperative in Nariño|
|Original language||Spanish (Colombia)|
|Qualification||Master of Philosophy|
|Date of Award||Jul 1 2019|
|State||Published - Dec 13 2019|