Las elecciones legislativas de Colombia de 2018: un análisis de las publicaciones de los principales cibermedios colombianos en Facebook y Twitter

Through social networks, online media have the opportunity not only to distribute the content they originate, but also to interact with their audiences and thereby foster greater social dialogue. This is especially relevant in electoral routines in which candidates and parties are in charge of presenting their programs to their electors. With this article, and through a content analysis, a total of 1,272 messages disseminated through the Twitter and Facebook accounts of eight Colombian cybermedia with national coverage during the 2018 Colombian legislative elections have been evaluated. Among the main results, we find a political prominence given, above all, to the main political organizations, in addition to a more favorable treatment in general to these organizations.