Las herramientas interactivas de dos diarios colombianos

Translated title of the contribution: Interactive Tools in two Colombian Daily Papers

ÁLVARO ENRIQUE DUQUE SOTO, Danghelly G. Zúñiga R.

Research output: Contribution to journalArticlepeer-review

Abstract

This paper examines the web tools used by two Colombian daily papers (El Tiempo, from Bogotá, and El País, from Cali) in order to interact with their readers. For our research we used a matrix to help us classify the abovementioned tools vis-à-vis the different extent of the interactions, the latter understood as the range of possibilities offered by the media to their users in order to modify, produce, and communicate content with both the original transmitters of information and other users. In the case of the papers herein examined, we found that, in spite of the fact that they do offer tools which in fact do bring about interactivity, the latter revolves around three main aspects: adaptability, browsing, and feedback, whereby the user remains at a first level (that of reading the texts) but is not yet allowed to coproduce the content.
Translated title of the contributionInteractive Tools in two Colombian Daily Papers
Original languageSpanish
Pages (from-to)330-340
JournalSigno y Pensamiento
Volume28
Issue number54
StatePublished - Jun 1 2009

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