Influencer Worship and Self-Connection with the Promoted Brands on Social Media: Why Benign Envy and Trait Competitiveness Matter

Mario R. Paredes, Vanessa Apaolaza, Cristóbal Fernandez-Robin, Patrick Hartmann, Diego Yañez-Martinez

Research output: Contribution to journalResearch Articlepeer-review

4 Scopus citations

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