Roles de género en los contenidos publicitarios de las revistas femeninas de alta gama españolas, su asociación con los patrones femeninos corporales restrictivos y la percepción que tiene la mujer real de este fenómeno

Translated title of the contribution: Gender roles in the advertising content of Spanish high-end women's magazines, their association with restrictive female body patterns and the real woman's perception of this phenomenon

Silvia Mª Vega Saldaña, Daniel Barredo Ibáñez, Ana Merchán Clavellino

Research output: Contribution to journalArticlepeer-review

Abstract

Real women are aware of how the female body pattern that exhibits a model in advertising does not only contain aesthetic dimensions that affect and affect their body, but based on this the woman will be attributed different social roles that will impact on the female universe that is reflected in every scene of advertising fiction. Thus, the restrictive corporal patterns, PCE, will introduce women dedicated to singleness, idle, high social class, exempt from work, as well as housework and motherhood; while the non-strict corporal patterns, PCNE, will take hold over women's models in which motherhood and housework, as well as the private sphere will be very present, which will be represented circumscribed to the middle class and in the one that the work does have a place.

Translated title of the contributionGender roles in the advertising content of Spanish high-end women's magazines, their association with restrictive female body patterns and the real woman's perception of this phenomenon
Original languageSpanish
Pages (from-to)1633-1648
Number of pages16
JournalEstudios Sobre el Mensaje Periodistico
Volume25
Issue number3
DOIs
StatePublished - 2019

All Science Journal Classification (ASJC) codes

  • Communication

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