Economía conductual, principios generales e implicaciones

Gustavo Adolfo Esguerra Perez

Research output: Contribution to journalResearch Articlepeer-review


An overview of the field of study called behavioral economics is presented, taking
the initial proposal of Daniel Kahneman and Amos Tversky (1979; 1982; 1984)
as point of departure. It has been useful for understanding different aspects of
human behavior in the context of decision-making -and particularly to the field
of experimental research in economics-. The general objectives and principles of
the developed model as well as the general methodology used for research are
presented. Moreover, the model’s implications for future studies and its practical
application are included.
Original languageSpanish
Pages (from-to)67 - 72
Number of pages6
JournalCuadernos hispanoamericanos de psicología
Issue number1
StatePublished - Jan 2015

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