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Coordinación entre finanzas y mercadeo, la clave del éxito de Real Carga Ltda para enfrentar la COVID–19.

Research output: Chapter in Book/InformChapterResearch

Abstract

Este caso presenta las acciones realizadas por la empresa Real carga para enfrentar la pandemia
Original languageSpanish (Colombia)
Title of host publicationEnfrentando momentos de adversidad
Subtitle of host publicationCasos empresariales Clombianos
Place of PublicationBogotá
PublisherUniversidad del Rosario
Chapter4
Pages93-146
Number of pages54
Edition1
ISBN (Print)975958784873-1
DOIs
StatePublished - Apr 26 2022

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

  1. SDG 9 - Industry, Innovation, and Infrastructure
    SDG 9 Industry, Innovation, and Infrastructure

All Science Journal Classification (ASJC) codes

  • Strategy and Management

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